Walmart Invitations and Calendars

I worked with Walmart, Expressionery, Postmarks, and E-vites to design customizable digital invitations and calendars.

Design, Art Direction, Invitations, IllustrationRabyMay 10, 2024Illustration, Strategy, UX Design

Omega Mart

Raby led the creative design and execution for several variations of key art featured in hundreds of high-profile las Vegas placements. This $million outdoor marketing campaign ensured omega mart was the top grossing exhibit in 2023 and 2024.

Experiential Branding, Packaging, Product DesignRabyApril 24, 2024Brand I.D., Creative Direction, Packaging, Retail Displays, Tradeshows, OOH and Billboards, Digital Marketing, UX Design, Sign Design, Advertising, Brand Strategy

Meow Wolf

As a Senior Designer for Meow Wolf, Amanda Raby developed branding strategies, marketing campaigns and design assets at Meow Wolf’s In-house Design agency, Vis-Dev.

Experiential Branding, IllustrationRabyMarch 2, 2024Brand I.D., Creative Direction, Brand Strategy, Experiential Design, UX Design, Digital Marketing, Project Managment, Leadership

Port O'Connor, Texas Tourism Board

As a core member of the Chamber of Commerce in Port O’Connor, Texas, Raby Creative developed the advertising and promotional product designs for Port O’Connor’s tourism campaigns.

Events, Experiential BrandingRabyApril 21, 2022Advertising, Experiential Marketing, Brand Strategy, Campaign Strategy, Illustration, Sign Design, UX Design

House of Yes & House of X

Raby Creative directed marketing and digital event production for two cirque-inspired New York nightclubs: House of Yes and House of X. With a bustling event schedule, each club hosts 6-10 weekly events, drawing in crowds of 600-800 patrons per night.

Social Practice, Experiential Branding, EventsRabyApril 5, 2022CRM, Brand I.D., Creative Direction, Content Strategy, Experiential Marketing, Event Design, UX Design, Digital Marketing, Growth Marketing, Click Funnels, Executive Leadership, Team Building

Enchantments Media

Enchantments Media was founded as social-practice art to help audiences liberate their creative genius and love their fate. Featuring immersive public rituals, performance art showcases, wizard community forums, courses in vocal chaos magic, and educational multi-media on psycho-magic

Experiential Branding, Events, Social PracticeRabyJune 30, 2020Creative Direction, Click Funnels, Workshops, Content Strategy, Video Production, Digital Marketing, Copywriting, Brand Strategy, UX Design, Executive Leadership, Project Managment

Boss Witch Campaign

With the chat-bot developed and the lead-magnets in place, Enchantments Magazine’s Facebook page needed to boost the chat-bot subscribers. This LIKE ad skyrocketed the page likes from 520 to 8,221 in less than 3 weeks.

Art Direction, Digital MarketingRabyMay 27, 2020Click Funnels, Chat Bots, Illustration, Paid Media, UX Design, Digital Marketing

Simple Solution

As the in-house Art Director at The Bramton Co., now Hero Pet Brands, Amanda Raby directed the branding strategy, creative marketing, packaging designs for over 150 SKUS in the Simple Solution line of pet care and waste management products.

Packaging, Product Design, Brand StrategyRabyMay 27, 2020Focus Groups, Packaging, Brand I.D., Mass Retail, Brand Strategy, Retail Displays, Advertising, Print Tech, Photography, UX Design, Project Managment

Questech

Questech is the largest manufacturer of metallic tile in the U.S. As their Creative Director, I defined the brand architecture, unified the sub-brands with consistent messaging, established the copy tone, directed photography, styled interiors, developed P.O.P. designs, and designed all major digital and print projects.

Branding, UX, Interior DesignRabyDecember 13, 2019Photography, Tradeshows, Mass Retail, Brand I.D., Brand Strategy, UX Design, Digital Marketing, Interior Design, Retail Displays, Advertising

Hobotechnologies

Hobotechnologies is the #1 resource for Ableton Live users and the music blog of Hobotech. The educational power blog by Jon Margulies, author of Ableton Live user books, was designed for users to easily navigate the complex and wonderful world of music production in Ableton Live.

Art Direction, Design, UX, Education, BrandingRabyOctober 9, 2018Music Marketing, Ableton Live, Website, UX Design, Brand Strategy, Brand I.D., Creative Direction

Raby Music

Raby Music was crafted to embody the essence of 'wizard-pop' — a fusion of genre-bending music rooted in a low-fi 80s aesthetic. This distinctive style permeated every aspect of a multi-national digital marketing campaign leading up to the release of the 2017 album, Nudibranch.

Art Direction, Digital Marketing, Branding, UX, SoundsRabyOctober 8, 2018Music Marketing, Music Production, Digital Marketing, Creative Direction, UX Design

Crash Alchemy

Crash Alchemy was Austin’s premier performance art troupe from 2013-2016. The director, Agent Red, commissioned me to direct the branding and photography in preparation for their next production, Twist.

Art Direction, Design, Branding, Experience, Experiential BrandingRabyOctober 8, 2018Creative Direction, Brand I.D., Brand Strategy, UX Design, Projection Mapping, Photo Direction, Experiential Design

Postmark Invitations

Postmark is a division of Evites. I was honored to design a set of customizable invitation templates for Easter, Mothers’ Day, St. Patty’s Day, and the Kentucky Derby.

Art Direction, Illustration, Design, InvitationsRabyOctober 8, 2018Illustration, UX Design

Rich Wizards

Watercolored textiles for fashion and home, designed using PAOM (Print All Over Me) platform and developed into an e-commerce platform.

Design, Illustration, BrandingRabyOctober 8, 2018Brand I.D., Brand Strategy, e-commerce, Photo Direction, Textile Design, Illustration, UX Design, Creative Direction, Pattern

Westwood Natives

I served as the creative director while in residency at Westwood Natives, a permaculture coop in the heart of Texas. Here we see powerful branding strategy carried out across simple UX design, and clean-cut digital marketing.

Art Direction, Design, Branding, UX, Digital MarketingRabyOctober 8, 2018Sustainability, Creative Direction, Leadership, Photo Direction, Brand Strategy, Brand I.D., UX Design

Wiv Luv - Water Fest

Wiv Luv was a fiscally sponsored non-profit that helped communities thrive in harmony with nature through educational multi-media and inspiration experiences. I founded the non-profit to raise awareness of the health of the Texas Bays.

Education, Experiential Branding, EventsRabyOctober 8, 2018Fundraising, Non-Profit, Experiential Marketing, Community Activation, Illustration, Program Design, Infographics, Creative Direction, Digital Marketing, Executive Leadership, UX Design, Event Prodution, Project Managment

Solar Sorcery

Solar Sorcery is Austin’s new source for all things solar. Designed to provide resources, recommendations, watchdog updates, and sustainability stats to eco-minded Austinites. A trusted resource in Solar!

Digital Marketing, UX, BrandingRabyOctober 6, 2018Brand I.D., Digital Marketing, UX Design

Wholly Guacamole

While serving as the Art Director at Square One Agency in Dallas, I lead the packaging design for their new Wholly Supper Sauces line as well as the creative for a successful digital media marketing campaign.

Art Direction, Design, PackagingRabyOctober 3, 2018Leadership, Minimum Viable Branding, Packaging, Mass Retail, Retail Displays, Digital Marketing, UX Design