BRAND strategy + digital
In today’s dynamic marketplace, businesses must stand out with unique, compelling packaging design that resonates with consumers. Raby Creative excels in blending storytelling with strategic design experiences that elevate brand presence and connect on a deeper level.
Focus on Packaging
I’m passionate about integrating cutting-edge print technology with brand strategy to craft packaging that not only captivates but also communicates authenticity. By focusing on every detail—from visual identity to messaging—designs cut through the noise and forge strong emotional connections with audiences. Many of the brands featured here, like Simple Solution and Vet’s Best, are legacy brands that I designed and have changed very little over the last 20 years!
Raby led the creative design and execution for several variations of key art featured in hundreds of high-profile las Vegas placements. This $million outdoor marketing campaign ensured omega mart was the top grossing exhibit in 2023 and 2024.
THIS DIRECT-PRINT BOTTLE DESIGN SERVES AS A GLOW-IN-THE-DARK NIGHTLIGHT, A SUSTAINABLE WATER BOTTLE, AND A MAGIC SPELL FOR GENIUS CULTIVATION. TRIPLE-THREAT!
As the in-house Art Director at The Bramton Co., now Hero Pet Brands, Amanda Raby directed the branding strategy, creative marketing, packaging designs for over 150 SKUS in the Simple Solution line of pet care and waste management products.
As the in-house Art Director at The Bramton Co., I directed the re-branding, strategy, and packaging design for Vet’s Best, a newly acquired line of natural pet care supplements. This brand design was so successful, it is still in use, unchanged more than 20 years later. This product line contained over 50 SKUs and is available in mass retail.
Blackheart Beauty is the private label for Hot Topic’s perfumes and beauty products. Their new line of colognes and perfumes needed a packaging upgrade. They commissioned me for packaging ideation.
As an Art Director at Square One Agency, I directed the 2012 rebrand and packaging designs for Bagley Bait, one of the largest hard bait manufacturers in the U.S.
Panacea is a new line of small batch health elixirs designed for the health and supplements aisle in boutique grocery stores. As Panacea geared up to launch their debut products, they approached me to develop their branding and packaging designs.
As the in-house Art Director at The Bramton Co., I directed the branding and packaging design for the initial six SKUs in the Pawsafe line of Household cleaners.
While serving as the Art Director at Square One Agency in Dallas, I lead the packaging design for their new Wholly Supper Sauces line as well as the creative for a successful digital media marketing campaign.
illustration & Murals
Though my professional focus lies heavily on branding and design strategy, I maintain a steadfast commitment to my studio practice. Refining my hand-skills not only nurtures my free-form creativity but also cultivates innovation and agility across all aspects of my life.
Pro-create sketch featuring Durga’s Tiger using halftone and texture effects from Retro Supply Co.
30 minute procreate sketch of a Daikini, a.k.a. sky dancer - the feminine principal in Tibetan Buddhism that whispers the wisdom of the tantras into the hearts of the yogis.
30-minute blood sketches featuring orouboros representing the cycles of samsara. We bring consciousness to the patterns, meet them in love, and break the dualistic cycles in our non-dualistic awareness.
Amanda Raby, a proud 7th Generation Daughter of the Republic of Texas, draws upon her deep ancestral ties to Nacogdoches, the oldest town in Texas, as inspiration for a timeless mural. This monumental 57'x15' artwork, commissioned by the Main St. Improvement District, stands as a cherished hometown legacy, celebrating the rich heritage and vibrant spirit of Nacogdoches.
First three in a continuing line of watercolor portraits featuring Black people from Harlem. #blacklivesmatter
This promotional illustration promotes custom typography and hand-skills while featuring the three branches of Raby Creative offerings (design, experience, and sound).
Meow Wolf’s presents “Gone Fishing” pop-up at Texas eclipse festival dazzled over 40,000 participants with a tackle-shop kitsch fishing experience
Raby directed branding, digital promotions, creative marketing, and signage while supporting the performance, booking and promotion teams.
Raby led the creative design and execution for several variations of key art featured in hundreds of high-profile las Vegas placements. This $million outdoor marketing campaign ensured omega mart was the top grossing exhibit in 2023 and 2024.
As a Senior Designer for Meow Wolf, Amanda Raby developed branding strategies, marketing campaigns and design assets at Meow Wolf’s In-house Design agency, Vis-Dev.
As a core member of the Chamber of Commerce in Port O’Connor, Texas, Raby Creative developed the advertising and promotional product designs for Port O’Connor’s tourism campaigns.
Raby Creative directed marketing and digital event production for two cirque-inspired New York nightclubs: House of Yes and House of X. With a bustling event schedule, each club hosts 6-10 weekly events, drawing in crowds of 600-800 patrons per night.
I directed the marketing, branding, and content strategies for the world's largest provider of immigrant children's shelters, Southwest Key Programs.
Enchantments Media was founded as social-practice art to help audiences liberate their creative genius and love their fate. Featuring immersive public rituals, performance art showcases, wizard community forums, courses in vocal chaos magic, and educational multi-media on psycho-magic
Questech is the largest manufacturer of metallic tile in the U.S. As their Creative Director, I defined the brand architecture, unified the sub-brands with consistent messaging, established the copy tone, directed photography, styled interiors, developed P.O.P. designs, and designed all major digital and print projects.
Ritual Art Showcase of Austin’s weird and wondrous wizards. This activation event and costume gala built brand awareness for Enchantments Media’s new Youtube channel and provided a platform for mixed-level performers to influence the community with their unique ritual performance magic in a supportive setting.
Swamp Witch was written and produced by Raby Creative to inspire an awareness of the fragility of the Texas Coast. The Swamp Witch Music Video was later produced and co-directed by Nils Hoover to deepen the awareness of the ecocide occurring in the most bio-diverse region of the U.S. - the heart of the Texas Coast.
Hobotechnologies is the #1 resource for Ableton Live users and the music blog of Hobotech. The educational power blog by Jon Margulies, author of Ableton Live user books, was designed for users to easily navigate the complex and wonderful world of music production in Ableton Live.
When Clever Maven events and production commissioned me to develop the branding for Austin Fashion Week, I was overjoyed! I developed the branding, programs, landing pages and sponsorship decks for both the Main Events and Spectre, the Grande Finale party.
Raby Music was crafted to embody the essence of 'wizard-pop' — a fusion of genre-bending music rooted in a low-fi 80s aesthetic. This distinctive style permeated every aspect of a multi-national digital marketing campaign leading up to the release of the 2017 album, Nudibranch.
Crash Alchemy was Austin’s premier performance art troupe from 2013-2016. The director, Agent Red, commissioned me to direct the branding and photography in preparation for their next production, Twist.
Watercolored textiles for fashion and home, designed using PAOM (Print All Over Me) platform and developed into an e-commerce platform.
I served as the creative director while in residency at Westwood Natives, a permaculture coop in the heart of Texas. Here we see powerful branding strategy carried out across simple UX design, and clean-cut digital marketing.
Wiv Luv was a fiscally sponsored non-profit that helped communities thrive in harmony with nature through educational multi-media and inspiration experiences. I founded the non-profit to raise awareness of the health of the Texas Bays.
Solar Sorcery is Austin’s new source for all things solar. Designed to provide resources, recommendations, watchdog updates, and sustainability stats to eco-minded Austinites. A trusted resource in Solar!
The Chamber of Commerce in Port O’Connor, Texas, commissioned Raby Creative to develop the advertising and promotional poster for the annual Port O’Connor Crawfish Festival.
Limoneira, the U.S.’s largest lemon manufacturer, commissioned Raby Creative to developed their 2013 email marketing campaigns to bolster the new line of beauty products.
Levure Bakery is the go-to, organic, neighborhood bakery in the Woodlands, Texas. They commissioned Raby Creative to develop their branding through vivid story-telling and engaging toile illustrations.
Tiny Machines is bringing back the mission of music from the '60s and '70s that made political/philosophical statements in the hope of changing the world. With their debut album on the way, they commissioned Raby to develop their branding, album art, and digital marketing campaign.
Orphan Angels World Wide brings food, clothes, toys, and aid directly to orphans in developing countries. Raby Creative volunteered to develop their branding package.
LINKA ODUM OF HOOT HOOT POST COMMISSIONED THE BRANDING AND LAUNCH KIT FOR HOOT HOOT’S DEBUT OF THEIR NEW ORLEANS POSTCARD LINE.
Atom and Eva, a new virtual reality performance art collective from Silicon Valley commissioned the design of their branding and sponsorship decks for “Truce”, a holographic opera about the battle between Artificial Intelligence and Biological Intelligence.